William George, owner of the James Joseph Salon and James Joseph Studios, Boston’s well-known trio, announces the launch of his much-anticipated product line…Balance by James Joseph. “As many industry-insiders know”, states George, “For years, I’ve been preaching about the importance of treating the scalp and hair as we do our skin instead of focusing uniquely on the “look” of hair, which, more often than not, means unhealthy treatments. My new line, Balance by James Joseph is designed to leave the scalp’s natural ecosystem intact by gently cleansing, then lightly conditioning to avoid clogging pores with heavy ingredients”. Painstakingly designed, both shampoo and conditioner use only the most necessary ingredients without the artificial fillers, colors or ingredients used by other brands for marketing purposes; “my line is distinguished as much by what is not used (no Sulfates, Parabens, MEA, DEA, Synthetic Color, Foam Boosters, Harsh Preservatives) as for what is used” adds George. “I want to promote the idea of balance by creating a hair care line that respects the environment while enriching the health of your hair and scalp with the best ingredients that science and nature have to offer”. Each product is formulated with a smart use of quality chemical ingredients used in both hair care and facial cosmetics and natural ingredients that actually “balance” the equation.